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It is unclear what the driving force was behind settling the suit.
There is rampant speculation that ACW was eager to end the dispute rather
than open the doors to having its laundry aired in public, replete with
salacious allegations and tawdry details. It is more likely, however,
that current injuries to Daniella Cartier and Diane Hunter have left the
promotion short of big-name stars, a necessity for negotiating International
marketing and licensing agreements. As well, the uncertainty of not having
a crowned champion made many advertisers and sponsors nervous about signing
on with the promotion.
Details of the settlement have not been officially announced, but it is known that Heaven has been reinstated as the promotion's champion, has received a portion of back pay and has been granted the right to market herself to different adult-oriented venues. ACW, on the other hand, now has tie-ins to all merchandising deals in which Heaven engages, receiving a fixed percentage of sales as well as a larger percentage of all media appearances by Heaven, including television, radio, motion picture and Internet-based performances. ACW, therefore would share in the lucrative endorsement deals which have become prominent for many athletes in recent years. Heaven, however, is the first apartment wrestler to be featured in mainstream advertisements. An ACW source said that the promotion believes it will benefit significantly by doing so and may begin to add such revenue-sharing arrangements within the contracts of other ACW performers.
